Intuit Connect 2025 brought together 3,264 attendees and 922 firms for Intuit’s premier event for growth-minded accounting leaders navigating talent shortages and the commoditization of compliance work. Across 78 breakout sessions, the message was clear: firms win not by adding headcount, but by adopting one AI-powered platform pairing intelligence with human expertise. The Expo Hall saw a 63% jump in booth visits over 2024, driving 683 closed deals on-site. Attendees responded in kind, with an 82 exec experience NPS and 74% likely to return, validating both the content and the experience itself.
Results
3,264
attendees
922
firms represented
78
breakout sessions
$2.2M
sponsorship revenue
+63%
expo booth visits vs 2024
683
deals closed on site
82
exec experience NPS
74%
likely to return
Visual identity
The event design system expresses amplification, the idea of doing more with less. A single shape expands outward and multiplies into a full suite of forms, so every surface of the event ties back to the theme: your intelligence, amplified.
