All work

State of the Company

Outdo what’s possible

State of the Company stage under a tent
RoleExperiential Lead
IntuitMountain View and San Diego, globalSeptember 3, 2025

SOC is one of Intuit’s most important global moments to connect employees to strategy, performance and the bold goals ahead. The company-wide gathering brings employees together in person and virtually so every voice stays connected to where the company is headed.

Results
92%
total attendance
8
leaders on stage
1
influencer DJ

Owning the moment

Employees were no longer just hearing updates. They were immersing themselves in the direction of the company, together. They owned the moment, the message and the momentum, because they had the access, the alignment and the time to engage.

Leaders played a critical role in making that possible, keeping calendars clear and championing SOC as a can’t-miss, high-impact event.

Visual identity

State of the Company visual identity: logo lockup, nested-square motif, portrait and color palette
State of the Company poster
Poster with a portrait of a customer in a soft frame
Outdo what’s possible poster
Poster with a customer portrait and Outdo what’s possible
Poster with a customer portrait and Outdo what’s possible
Main Stage wayfinding sign
Outdo what’s possible on a lobby screen
Employees walking into the building, with Outdo what’s possible on the facade
Window banners with portraits and Outdo what’s possible
Speaker on the State of the Company main stage
Leaders in conversation on stage, shown on the large screens
Pins, embroidery and tote bags from the event